Creating a compelling vision


Let’s make a distinction first. There are personal visions and organizational visions.

A personal vision is the vision of the founder of the company. They are the soul of the company. They are unique, they create the flavor of the brand and attract the right customer, employee, investor etc. Examples are: Apple, Nike, Starbucks. The more authentic you are in creating your vision, the more compelling it will be for both yourself and your tribe.

Organizational visions build on personal visions. They set the rules for behaviour and priorities for all involved in your day-to-day business. 

This post is about your personal vision. 

Creating your personal vision requires the ability to dream big. Your practical brain is not very helpful in this proces, because it will cut down your greatest potential using arguments that might be outdated trying to keep you safe. Be courageous, have fun, and take the following steps: 

Step 1. 

  • Breathe deeply, slow down, relax, and connect to your mission and your values. Check how they make you feel.
  • Then step into the future, imagine the most positive, outrageous future outcome. Take some time, add detail.
  • Imagine to already be there, and then: look back. What was your role? What exactly did you do? With whom? Where? How? What would have really made you proud?
  • Create that vision, bit by bit, make it tangible, add color, flavor, sound etc.
  • Continue until you feel excited and unstoppable.
  • Write it down in detail, and make a vision board if that is your way.
  • Be with it for a couple of days. Don’t talk about it with other people yet, treat it like a seedling, protect it.
  • Adjust it, add more detail, refine it, but never take it down, not even a bit. 

Step 2.  

  • Finish your compass: write your pitch, include your mission, your values and your vision, and pitch!
  • Create a first follower, engage people and create your tribe.
  • Make yourself visible, spread your message:
    • Be present on Social Media, post, engage
    • Do the TedTalk
    • Write that book
  • Use your compass daily, slow down for 20 minutes, connect to your compass and ask yourself:
    • What are the 3 most important things I can do today.
  • Find someone to hold you accountable, to coach and guide you, to help you overcome procrastination or doubt. 

Make that difference, leave that legacy!  

Need any help?

Do you need a sparring partner, do you have questions, anything to make the next step and go with full focus? And are you fully committed to find and live your compass? I can help. Book your free exploration call and let’s have a deep conversation.